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- 1940 Lincoln Continental Coupe, April 1940 - Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- April 22, 1940
- Collections - Artifact
1940 Lincoln Continental Coupe, April 1940
Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- 1940 Lincoln Continental Coupe, April 1940 - Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- April 22, 1940
- Collections - Artifact
1940 Lincoln Continental Coupe, April 1940
Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- 1940 Lincoln Continental Coupe, April 1940 - Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- April 22, 1940
- Collections - Artifact
1940 Lincoln Continental Coupe, April 1940
Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- Advertisement for the 1938 LaSalle Coupe, "You'll Love a LaSalle!" - This General Motors advertisement targeted women to consider all the 1938 LaSalle had to offer. The stylish LaSalle, a lower-priced car made by Cadillac, provided all the little luxuries and comforts and, according to the ad, was economical too. So, what's not to love about the LaSalle?
- November 01, 1937
- Collections - Artifact
Advertisement for the 1938 LaSalle Coupe, "You'll Love a LaSalle!"
This General Motors advertisement targeted women to consider all the 1938 LaSalle had to offer. The stylish LaSalle, a lower-priced car made by Cadillac, provided all the little luxuries and comforts and, according to the ad, was economical too. So, what's not to love about the LaSalle?
- 1986 Chrysler LeBaron Sales Brochure - Good branding is an important asset, and automakers often reuse established names. Chrysler first used "LeBaron" in the 1930s for its top-of-the-line luxury model. The name reappeared on a mid-size model in the 1970s. By 1986, "LeBaron" designated the premium version of Chrysler's front-wheel-drive K-car.
- 1986
- Collections - Artifact
1986 Chrysler LeBaron Sales Brochure
Good branding is an important asset, and automakers often reuse established names. Chrysler first used "LeBaron" in the 1930s for its top-of-the-line luxury model. The name reappeared on a mid-size model in the 1970s. By 1986, "LeBaron" designated the premium version of Chrysler's front-wheel-drive K-car.
- 1941 Lincoln Continental Coupe, September 1940 - Lincoln continued its Continental series, introduced for 1940, with only minor changes for 1941. Some 850 Continental Coupes were built in the 1941 model year, retailing for $2,727 each. Another 400 Cabriolets were produced, selling for $2,778 each. Options included leather upholstery, a radio, a heater, and fitted luggage.
- September 04, 1940
- Collections - Artifact
1941 Lincoln Continental Coupe, September 1940
Lincoln continued its Continental series, introduced for 1940, with only minor changes for 1941. Some 850 Continental Coupes were built in the 1941 model year, retailing for $2,727 each. Another 400 Cabriolets were produced, selling for $2,778 each. Options included leather upholstery, a radio, a heater, and fitted luggage.
- 1940 Lincoln Continental Coupe, April 1940 - Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- April 12, 1940
- Collections - Artifact
1940 Lincoln Continental Coupe, April 1940
Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- 1940 Lincoln Continental Coupe, April 1940 - Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- April 22, 1940
- Collections - Artifact
1940 Lincoln Continental Coupe, April 1940
Inspired after a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction to Mr. Ford's prototype was so positive that Lincoln put the car into regular production. The first-generation Lincoln Continental remained in production from 1940 through 1948.
- Sketch of a Coupe, circa 1935 -
- circa 1935
- Collections - Artifact
Sketch of a Coupe, circa 1935
- 1955 Chevrolet Advertisement, "This is What a New Idea Looks Like!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1955
- Collections - Artifact
1955 Chevrolet Advertisement, "This is What a New Idea Looks Like!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.