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- 1958 Edsel Sales Brochure, "This is the Edsel" - This 1958 brochure for the Edsel shows 18 mid-priced models. This wealth of choices--two-door, four-door, hardtop, convertible, Citation, Corsair, Pacer, Ranger or Wagon all at varying prices and with a multitude of color combinations--may have added to the early demise of the Edsel.
- 1958
- Collections - Artifact
1958 Edsel Sales Brochure, "This is the Edsel"
This 1958 brochure for the Edsel shows 18 mid-priced models. This wealth of choices--two-door, four-door, hardtop, convertible, Citation, Corsair, Pacer, Ranger or Wagon all at varying prices and with a multitude of color combinations--may have added to the early demise of the Edsel.
- 1958 Edsel Citation Two-Door Sedan - Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-level Citation featured special molding and medallions, and two- or three-tone paint. The convertible started at $3,766 and the two-door hardtop at $3,500. Ford discontinued the unsuccessful brand after the 1960 model year.
- 1957-1958
- Collections - Artifact
1958 Edsel Citation Two-Door Sedan
Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-level Citation featured special molding and medallions, and two- or three-tone paint. The convertible started at $3,766 and the two-door hardtop at $3,500. Ford discontinued the unsuccessful brand after the 1960 model year.
- 1958 Edsel Citation Four-Door Hardtop Sedan - Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-of-the-line Citation featured special molding and medallions, and it was available with two- or three-tone paint. The four-door hardtop sedan started at $3,580. Edsel was not a success. Ford discontinued the brand after the 1960 model year.
- 1957-1958
- Collections - Artifact
1958 Edsel Citation Four-Door Hardtop Sedan
Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-of-the-line Citation featured special molding and medallions, and it was available with two- or three-tone paint. The four-door hardtop sedan started at $3,580. Edsel was not a success. Ford discontinued the brand after the 1960 model year.
- Robert Horton Signing Autographs while Leaning on a 1958 Edsel Automobile, circa 1957 - Robert Horton, star of the popular television series <i>Wagon Train</i>, propped his boot on the bumper of a 1958 Edsel while signing autographs for this photo. Ford Motor Company launched the Edsel automobile with great fanfare, but the brand was not the hit Ford hoped it would be. The Edsel line was discontinued after only three model years.
- circa 1958
- Collections - Artifact
Robert Horton Signing Autographs while Leaning on a 1958 Edsel Automobile, circa 1957
Robert Horton, star of the popular television series Wagon Train, propped his boot on the bumper of a 1958 Edsel while signing autographs for this photo. Ford Motor Company launched the Edsel automobile with great fanfare, but the brand was not the hit Ford hoped it would be. The Edsel line was discontinued after only three model years.
- "Selling the Edsel Through TV and Radio," 1957-1958 - This folder of materials was used by Edsel dealers to order filmed TV commercials and transcripts of radio commercials from the Edsel Division's advertising department. The folder includes two order forms and eight one-page transcripts.
- 1957-1958
- Collections - Artifact
"Selling the Edsel Through TV and Radio," 1957-1958
This folder of materials was used by Edsel dealers to order filmed TV commercials and transcripts of radio commercials from the Edsel Division's advertising department. The folder includes two order forms and eight one-page transcripts.
- 1958 Edsel Bermuda Station Wagon Advertisement, "Dramatic Edsel Styling is Here to Stay" - With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- 1957
- Collections - Artifact
1958 Edsel Bermuda Station Wagon Advertisement, "Dramatic Edsel Styling is Here to Stay"
With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
- Edsel Advertisement, "This is the Edsel: The Emphasis is on Engineering, but the Accent is on Elegance," 1957 - Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-level Citation featured special molding and medallions, and two- or three-tone paint. The convertible started at $3,766 and the two-door hardtop at $3,500. Ford discontinued the unsuccessful brand after the 1960 model year.
- 28 October 1957 - 12 November 1957
- Collections - Artifact
Edsel Advertisement, "This is the Edsel: The Emphasis is on Engineering, but the Accent is on Elegance," 1957
Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-level Citation featured special molding and medallions, and two- or three-tone paint. The convertible started at $3,766 and the two-door hardtop at $3,500. Ford discontinued the unsuccessful brand after the 1960 model year.
- Hallmark "1958 Ford Edsel Citation Convertible" Collector's Club Christmas Ornament, 1995 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- 1995
- Collections - Artifact
Hallmark "1958 Ford Edsel Citation Convertible" Collector's Club Christmas Ornament, 1995
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- 1958 Edsel Citation Hardtop - The public didn't know what to make of the Edsel's styling. Like other fashionable 1950s cars, it was big (over 18 feet long) and colorful (161 paint combinations), with four headlights and lots of chrome. But the grille -- ah, the grille. Edsel stylists said it echoed classic 1930s cars. Wise guys said it looked like a Buick sucking a lemon. After only 27 months, Edsel production ceased.
- 1958
- Collections - Artifact
1958 Edsel Citation Hardtop
The public didn't know what to make of the Edsel's styling. Like other fashionable 1950s cars, it was big (over 18 feet long) and colorful (161 paint combinations), with four headlights and lots of chrome. But the grille -- ah, the grille. Edsel stylists said it echoed classic 1930s cars. Wise guys said it looked like a Buick sucking a lemon. After only 27 months, Edsel production ceased.
- Kim Novak with a 1958 Edsel Pacer Convertible - Motion picture actress Kim Novak posed with a 1958 Edsel Pacer convertible for this promotional photograph. Ford Motor Company launched the Edsel with great fanfare, but the brand was not the hit Ford hoped it would be. The Edsel line was discontinued after only three model years.
- circa 1958
- Collections - Artifact
Kim Novak with a 1958 Edsel Pacer Convertible
Motion picture actress Kim Novak posed with a 1958 Edsel Pacer convertible for this promotional photograph. Ford Motor Company launched the Edsel with great fanfare, but the brand was not the hit Ford hoped it would be. The Edsel line was discontinued after only three model years.