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- O. C. Bedell Grocery Store, Floor Display of Heinz Products, Newton, Ohio, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
O. C. Bedell Grocery Store, Floor Display of Heinz Products, Newton, Ohio, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- Sam Joseph Grocery Store Display of Heinz Products, Grand Rapids, Michigan, 1929 - "Pickle King" H. J. Heinz's confidence in his products prompted his extraordinary guarantee -- if you didn't find his food satisfactory, you could get your money back. His faith in his product established trust in his customers and provided them with zero financial risk in trying a new product. His guarantee is featured here in the middle of his other advertisements.
- 1929
- Collections - Artifact
Sam Joseph Grocery Store Display of Heinz Products, Grand Rapids, Michigan, 1929
"Pickle King" H. J. Heinz's confidence in his products prompted his extraordinary guarantee -- if you didn't find his food satisfactory, you could get your money back. His faith in his product established trust in his customers and provided them with zero financial risk in trying a new product. His guarantee is featured here in the middle of his other advertisements.
- Table Display of Heinz Products, circa 1930 - The H.J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays.
- circa 1930
- Collections - Artifact
Table Display of Heinz Products, circa 1930
The H.J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays.
- Grocery Store Dairy Case Stocked with Pennbrook Milk Company Products, circa 1950 -
- circa 1950
- Collections - Artifact
Grocery Store Dairy Case Stocked with Pennbrook Milk Company Products, circa 1950
- Photograph Album of Heinz Company Branches and Branch Employees, 1884-1915 - Company photograph albums are often reminders of the company's history, significant moments in time, and the employees who worked there. This album, compiled by the H.J. Heinz Company, includes photographs of Heinz factory branch buildings, employees at conventions, and several images of F. & J. Heinz, the former name of the company before H.J. Heinz became the sole owner.
- 1884-1915
- Collections - Artifact
Photograph Album of Heinz Company Branches and Branch Employees, 1884-1915
Company photograph albums are often reminders of the company's history, significant moments in time, and the employees who worked there. This album, compiled by the H.J. Heinz Company, includes photographs of Heinz factory branch buildings, employees at conventions, and several images of F. & J. Heinz, the former name of the company before H.J. Heinz became the sole owner.
- "Merchandising Ideas," Instruction Booklet for Heinz Product and Advertising Displays, H. J. Heinz Company, circa 1935 - The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
- circa 1935
- Collections - Artifact
"Merchandising Ideas," Instruction Booklet for Heinz Product and Advertising Displays, H. J. Heinz Company, circa 1935
The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
- "Heinz Girls" Filling Pickle Jars by Hand, H. J. Heinz Company, circa 1900 - Before the Heinz name was synonymous with ketchup, the H. J. Heinz Company was known for its many varieties of pickles. Every day Heinz's team of female employees, referred to as "Heinz Girls," meticulously packed pickle jars. Different sized pickles were placed in uniquely sized jars which required fluted wands to accurately pack the pickles into their specific arrangements.
- circa 1900
- Collections - Artifact
"Heinz Girls" Filling Pickle Jars by Hand, H. J. Heinz Company, circa 1900
Before the Heinz name was synonymous with ketchup, the H. J. Heinz Company was known for its many varieties of pickles. Every day Heinz's team of female employees, referred to as "Heinz Girls," meticulously packed pickle jars. Different sized pickles were placed in uniquely sized jars which required fluted wands to accurately pack the pickles into their specific arrangements.
- Bankey Grocery Store Display of Heinz Products, Toledo, Ohio, circa 1929 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1929
- Collections - Artifact
Bankey Grocery Store Display of Heinz Products, Toledo, Ohio, circa 1929
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- GEM Grocery Company Display of Heinz Products, Topeka, Kansas, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
GEM Grocery Company Display of Heinz Products, Topeka, Kansas, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- Heinz Products in Manhattan Food Store Display, Boston, Massachusetts, circa 1930 - The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.
- circa 1930
- Collections - Artifact
Heinz Products in Manhattan Food Store Display, Boston, Massachusetts, circa 1930
The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.