O. C. Bedell Grocery Store, Floor Display of Heinz Products, Newton, Ohio, circa 1930

THF275194 / O. C. Bedell Grocery Store, Floor Display of Heinz Products, Newton, Ohio, circa 1930
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Artifact Overview

H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.

Artifact Details

Artifact

Photographic print

Subject Date

circa 1930

Location

By Request in the Benson Ford Research Center

Object ID

53.41.230

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in
Width: 9.1875 in

Inscriptions

written on back: O. C. Bedell. / Newton Falls O. / 152.
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    With a unique flair for marketing and a high standard of production, H. J. Heinz changed Americans' attitudes towards processed food products. From exclusively selling horseradish in 1869 to offering over 60 varieties of products, Heinz built an empire and became a household name. This selection of items highlights the passion, dedication, and creativity of the entrepreneur behind one of the most recognizable companies in the world.