O. C. Bedell Grocery Store, Floor Display of Heinz Products, Newton, Ohio, circa 1930
THF275194 / O. C. Bedell Grocery Store, Floor Display of Heinz Products, Newton, Ohio, circa 1930
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Artifact Overview
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
Artifact Details
Artifact
Photographic print
Subject Date
circa 1930
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.230
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8 in
Width: 9.1875 in
Inscriptions
written on back:
O. C. Bedell. / Newton Falls O. / 152.
Keywords |
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Related Content
SetHenry J. Heinz: His Recipe for Success
- 17 Artifacts
With a unique flair for marketing and a high standard of production, H. J. Heinz changed Americans' attitudes towards processed food products. From exclusively selling horseradish in 1869 to offering over 60 varieties of products, Heinz built an empire and became a household name. This selection of items highlights the passion, dedication, and creativity of the entrepreneur behind one of the most recognizable companies in the world.