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- O. C. Bedell Grocery Store, Floor Display of Heinz Products, Newton, Ohio, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
O. C. Bedell Grocery Store, Floor Display of Heinz Products, Newton, Ohio, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- Sam Joseph Grocery Store Display of Heinz Products, Grand Rapids, Michigan, 1929 - "Pickle King" H. J. Heinz's confidence in his products prompted his extraordinary guarantee -- if you didn't find his food satisfactory, you could get your money back. His faith in his product established trust in his customers and provided them with zero financial risk in trying a new product. His guarantee is featured here in the middle of his other advertisements.
- 1929
- Collections - Artifact
Sam Joseph Grocery Store Display of Heinz Products, Grand Rapids, Michigan, 1929
"Pickle King" H. J. Heinz's confidence in his products prompted his extraordinary guarantee -- if you didn't find his food satisfactory, you could get your money back. His faith in his product established trust in his customers and provided them with zero financial risk in trying a new product. His guarantee is featured here in the middle of his other advertisements.
- Table Display of Heinz Products, circa 1930 - The H.J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays.
- circa 1930
- Collections - Artifact
Table Display of Heinz Products, circa 1930
The H.J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays.
- Grocery Store Dairy Case Stocked with Pennbrook Milk Company Products, circa 1950 -
- circa 1950
- Collections - Artifact
Grocery Store Dairy Case Stocked with Pennbrook Milk Company Products, circa 1950
- Photograph Album of Heinz Company Branches and Branch Employees, 1884-1915 - Company photograph albums are often reminders of the company's history, significant moments in time, and the employees who worked there. This album, compiled by the H.J. Heinz Company, includes photographs of Heinz factory branch buildings, employees at conventions, and several images of F. & J. Heinz, the former name of the company before H.J. Heinz became the sole owner.
- 1884-1915
- Collections - Artifact
Photograph Album of Heinz Company Branches and Branch Employees, 1884-1915
Company photograph albums are often reminders of the company's history, significant moments in time, and the employees who worked there. This album, compiled by the H.J. Heinz Company, includes photographs of Heinz factory branch buildings, employees at conventions, and several images of F. & J. Heinz, the former name of the company before H.J. Heinz became the sole owner.
- H. J. Heinz Company Private Telegraph Code Book, April 1916 - Before telephones, a telegraph was used to transmit messages. Once sent, the message was written or printed and delivered by hand. This was an expensive mode of communication (often charging per word), encouraging companies to create unique codes for phrases to reduce cost. This Telegraph Code Book was used by the H.J. Heinz Company.
- April 01, 1916
- Collections - Artifact
H. J. Heinz Company Private Telegraph Code Book, April 1916
Before telephones, a telegraph was used to transmit messages. Once sent, the message was written or printed and delivered by hand. This was an expensive mode of communication (often charging per word), encouraging companies to create unique codes for phrases to reduce cost. This Telegraph Code Book was used by the H.J. Heinz Company.
- "Merchandising Ideas," Instruction Booklet for Heinz Product and Advertising Displays, H. J. Heinz Company, circa 1935 - The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
- circa 1935
- Collections - Artifact
"Merchandising Ideas," Instruction Booklet for Heinz Product and Advertising Displays, H. J. Heinz Company, circa 1935
The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
- "Heinz Girls" Filling Pickle Jars by Hand, H. J. Heinz Company, circa 1900 - Before the Heinz name was synonymous with ketchup, the H. J. Heinz Company was known for its many varieties of pickles. Every day Heinz's team of female employees, referred to as "Heinz Girls," meticulously packed pickle jars. Different sized pickles were placed in uniquely sized jars which required fluted wands to accurately pack the pickles into their specific arrangements.
- circa 1900
- Collections - Artifact
"Heinz Girls" Filling Pickle Jars by Hand, H. J. Heinz Company, circa 1900
Before the Heinz name was synonymous with ketchup, the H. J. Heinz Company was known for its many varieties of pickles. Every day Heinz's team of female employees, referred to as "Heinz Girls," meticulously packed pickle jars. Different sized pickles were placed in uniquely sized jars which required fluted wands to accurately pack the pickles into their specific arrangements.
- Advertising Layout for Heinz Vinegar, circa 1908 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
- circa 1908
- Collections - Artifact
Advertising Layout for Heinz Vinegar, circa 1908
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
- Advertising Layout of Heinz Products, Farm Field and Employees in Background, circa 1909 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
- circa 1909
- Collections - Artifact
Advertising Layout of Heinz Products, Farm Field and Employees in Background, circa 1909
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.