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- Trade Card for Nestle's Milk Food, from Nestle Company's Mother Goose Series, 1880-1900 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- 1880-1900
- Collections - Artifact
Trade Card for Nestle's Milk Food, from Nestle Company's Mother Goose Series, 1880-1900
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- Nestle's Semi-Sweet Morsels Advertisement, "Goody for You," 1960 - Nestle developed a morsel version of its semisweet chocolate bar to use with Ruth Wakefield's Toll House chocolate chip cookie recipe--more convenient than chopping up a chocolate bar. Since the 1940s, other delectable treats--like the "Chocolate Refresher" bars shown in this 1960 ad--have been made with chocolate morsels.
- 1960
- Collections - Artifact
Nestle's Semi-Sweet Morsels Advertisement, "Goody for You," 1960
Nestle developed a morsel version of its semisweet chocolate bar to use with Ruth Wakefield's Toll House chocolate chip cookie recipe--more convenient than chopping up a chocolate bar. Since the 1940s, other delectable treats--like the "Chocolate Refresher" bars shown in this 1960 ad--have been made with chocolate morsels.
- Recipe Booklet, "Favorite Chocolate Recipes made with Nestle's Semi-Sweet Chocolate," 1940 - In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. The Toll House recipe was included on every package.
- 1940
- Collections - Artifact
Recipe Booklet, "Favorite Chocolate Recipes made with Nestle's Semi-Sweet Chocolate," 1940
In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. The Toll House recipe was included on every package.
- Advertisement, "His One Weakness, Toll House Cookies from Home" November 1943 - Nestle placed this "patriotic call" advertisement in <em>Better Homes & Gardens</em> magazine during World War II--a way to send a bit of "home" to soldiers overseas while proudly meeting the challenge of rationed ingredients. For many soldiers, it was their first taste of a chocolate chip cookie. Ruth Wakefield had created the recipe for her Toll House Inn restaurant just a few years before.
- November 01, 1943
- Collections - Artifact
Advertisement, "His One Weakness, Toll House Cookies from Home" November 1943
Nestle placed this "patriotic call" advertisement in Better Homes & Gardens magazine during World War II--a way to send a bit of "home" to soldiers overseas while proudly meeting the challenge of rationed ingredients. For many soldiers, it was their first taste of a chocolate chip cookie. Ruth Wakefield had created the recipe for her Toll House Inn restaurant just a few years before.
- They Never Get Enough of My Toll-House Cookies!, 1945-1950 - In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The homemaker in this 1940s Nestle's ad celebrates her own success as a hostess when serving easy-to-make Toll House Cookies. Chocolate chips would, indeed, soon become America's favorite cookie.
- 1945-1950
- Collections - Artifact
They Never Get Enough of My Toll-House Cookies!, 1945-1950
In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The homemaker in this 1940s Nestle's ad celebrates her own success as a hostess when serving easy-to-make Toll House Cookies. Chocolate chips would, indeed, soon become America's favorite cookie.
- Toll House Cookies and Other Favorite Chocolate Recipes Made with Nestle's Semi-Sweet Chocolate, 1941 - In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. The Toll House recipe was included on every package.
- 1941
- Collections - Artifact
Toll House Cookies and Other Favorite Chocolate Recipes Made with Nestle's Semi-Sweet Chocolate, 1941
In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. The Toll House recipe was included on every package.
- Label for Nestle's Semi-Sweet Chocolate 7 oz. Economy Size, 1940-1945 - In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie--chopping up a Nestle's semisweet chocolate bar and adding the pieces to her cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. Nestle included the cookie recipe on all its semisweet chocolate.
- 1940-1945
- Collections - Artifact
Label for Nestle's Semi-Sweet Chocolate 7 oz. Economy Size, 1940-1945
In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie--chopping up a Nestle's semisweet chocolate bar and adding the pieces to her cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. Nestle included the cookie recipe on all its semisweet chocolate.
- Trade Card for Nestle's Milk Food, from Nestle Company's Mother Goose Series, 1880-1900 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- 1880-1900
- Collections - Artifact
Trade Card for Nestle's Milk Food, from Nestle Company's Mother Goose Series, 1880-1900
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- Label Proof for Nestle's Semi-Sweet Chocolate 5 oz. Economy Bar, 1940-1945 - In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie--chopping up a Nestle's semisweet chocolate bar and adding the pieces to her cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. Nestle included the cookie recipe on all its semisweet chocolate.
- 1940-1945
- Collections - Artifact
Label Proof for Nestle's Semi-Sweet Chocolate 5 oz. Economy Bar, 1940-1945
In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie--chopping up a Nestle's semisweet chocolate bar and adding the pieces to her cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. Nestle included the cookie recipe on all its semisweet chocolate.
- Nestle Sundae Dish, 1910-1940 - Ice cream sundaes originated in the late 1800s, with early versions consisting of vanilla ice cream topped with flavored syrup. Enterprising soda fountain owners tweaked the recipe, using different syrups, adding fruit and nut toppings, and finishing it off with a dollop of whipped cream and a cherry. Sundaes served in a dish like this became a favorite among customers.
- 1910-1940
- Collections - Artifact
Nestle Sundae Dish, 1910-1940
Ice cream sundaes originated in the late 1800s, with early versions consisting of vanilla ice cream topped with flavored syrup. Enterprising soda fountain owners tweaked the recipe, using different syrups, adding fruit and nut toppings, and finishing it off with a dollop of whipped cream and a cherry. Sundaes served in a dish like this became a favorite among customers.