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- Can Label, "Heinz Brand Strawberry Preserves," 1906-1910 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1906-1910
- Collections - Artifact
Can Label, "Heinz Brand Strawberry Preserves," 1906-1910
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "Heinz, Noble & Company Brand Sauce Product," circa 1875 - In 1869, entrepreneur H.J. Heinz entered the processed food business with L.C. Noble selling products under the Anchor Brand. Horseradish was their first product, quickly followed by celery sauce and pickled cucumbers (pickles today) among other pickled foods and condiments. In 1872, L.C. Noble's brother joined the partnership and the company's name officially became Heinz, Noble & Co. until it went bankrupt in 1875.
- circa 1875
- Collections - Artifact
Label, "Heinz, Noble & Company Brand Sauce Product," circa 1875
In 1869, entrepreneur H.J. Heinz entered the processed food business with L.C. Noble selling products under the Anchor Brand. Horseradish was their first product, quickly followed by celery sauce and pickled cucumbers (pickles today) among other pickled foods and condiments. In 1872, L.C. Noble's brother joined the partnership and the company's name officially became Heinz, Noble & Co. until it went bankrupt in 1875.
- Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Tarragon Flavored Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Tarragon Flavored Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Heinz Float for the Sound Money Political Parade in Pittsburgh, Pennsylvania, October 31, 1896 - During the 1896 election campaign, "Sound Money" political parades were held in San Francisco and New York City in support of presidential candidate William McKinley. The H.J. Heinz Company participated in the parade held in New York with this float featuring a giant pickle. McKinley would go on to defeat candidate William Jennings Bryan to become President.
- October 31, 1896
- Collections - Artifact
Heinz Float for the Sound Money Political Parade in Pittsburgh, Pennsylvania, October 31, 1896
During the 1896 election campaign, "Sound Money" political parades were held in San Francisco and New York City in support of presidential candidate William McKinley. The H.J. Heinz Company participated in the parade held in New York with this float featuring a giant pickle. McKinley would go on to defeat candidate William Jennings Bryan to become President.
- Heinz "Pickled Products" Salesman Kit, circa 1918 - With many varieties of pickles and condiments that the company sold, a Heinz salesperson relied on a kit with fold-out cards to present the products to potential customers. Whether selling to store owners or peddling to residents in their homes, the kit allowed salespeople to show a variety of products without physically carrying them.
- circa 1918
- Collections - Artifact
Heinz "Pickled Products" Salesman Kit, circa 1918
With many varieties of pickles and condiments that the company sold, a Heinz salesperson relied on a kit with fold-out cards to present the products to potential customers. Whether selling to store owners or peddling to residents in their homes, the kit allowed salespeople to show a variety of products without physically carrying them.
- Can Label, "Heinz Brand Pineapple Preserves," 1906-1910 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1906-1910
- Collections - Artifact
Can Label, "Heinz Brand Pineapple Preserves," 1906-1910
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Drawing of the H. J. Heinz Standard Pickle Advertising Logo, 1923 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.
- 1923
- Collections - Artifact
Drawing of the H. J. Heinz Standard Pickle Advertising Logo, 1923
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.