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- "Jeep Cherokee/Wagoneer SportWagons," 1984 - AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.

- 1984
- Collections - Artifact
"Jeep Cherokee/Wagoneer SportWagons," 1984
AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- "Jeep Cherokee/Wagoneer/AMC Eagle," 1987 - Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.

- 1987
- Collections - Artifact
"Jeep Cherokee/Wagoneer/AMC Eagle," 1987
Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.
- Chevrolet Blazer Nameplate, 1998-2004 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

- 1998-2004
- Collections - Artifact
Chevrolet Blazer Nameplate, 1998-2004
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- "Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.

- April 01, 1985
- Collections - Artifact
"Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- "If I Could Handle the Rough...," Jeep Grand Wagoneer Advertisement, September 1984 - The long-running Jeep Wagoneer, introduced for 1963, received an updated, more compact design for 1984. But demand for the original version encouraged AMC to continue building it under the Grand Wagoneer model name. The Grand Wagoneer remained in production through 1991 -- a nearly 30-year run for the original design.

- September 01, 1984
- Collections - Artifact
"If I Could Handle the Rough...," Jeep Grand Wagoneer Advertisement, September 1984
The long-running Jeep Wagoneer, introduced for 1963, received an updated, more compact design for 1984. But demand for the original version encouraged AMC to continue building it under the Grand Wagoneer model name. The Grand Wagoneer remained in production through 1991 -- a nearly 30-year run for the original design.
- Press Kit for 1997 Jeep Wrangler - Chrysler updated the Jeep Wrangler in 1997. Its redesigned exterior, however, remained true to Jeep's legendary past; they kept the signature grille. This spiral-bound press package included technical, safety, and product information about the new improvements. The packet contains color slides and an electronic version of the press package on four 3.5-inch computer disks.

- 1997
- Collections - Artifact
Press Kit for 1997 Jeep Wrangler
Chrysler updated the Jeep Wrangler in 1997. Its redesigned exterior, however, remained true to Jeep's legendary past; they kept the signature grille. This spiral-bound press package included technical, safety, and product information about the new improvements. The packet contains color slides and an electronic version of the press package on four 3.5-inch computer disks.
- 1987 Ford Bronco Catalog, "Great Go-Togethers, Eddie Bauer and Ford Bronco" - How do you outfit an upscale vehicle built for outdoor enthusiasts? Team up with Eddie Bauer, known for top-quality gear designed for rugged use. Though Ford's Eddie Bauer Edition Bronco was built for rugged use, it was really about style -- and lifestyle. It came with special two-tone exterior paint and luxury interiors, as well as Eddie Bauer-branded luggage.

- 1987
- Collections - Artifact
1987 Ford Bronco Catalog, "Great Go-Togethers, Eddie Bauer and Ford Bronco"
How do you outfit an upscale vehicle built for outdoor enthusiasts? Team up with Eddie Bauer, known for top-quality gear designed for rugged use. Though Ford's Eddie Bauer Edition Bronco was built for rugged use, it was really about style -- and lifestyle. It came with special two-tone exterior paint and luxury interiors, as well as Eddie Bauer-branded luggage.
- 2011 Ford Escape+Hybrid Sales Brochure - Ford introduced the Escape for 2001. It represented the growing trend toward crossover vehicles combining elements of an SUV and a traditional sedan. For 2004 Ford offered a hybrid gas-electric Escape -- the company's first hybrid vehicle. This brochure promoted the 2011 Ford Escape Hybrid, which boasted a city fuel economy rating of up to 34 miles per gallon.

- 2011
- Collections - Artifact
2011 Ford Escape+Hybrid Sales Brochure
Ford introduced the Escape for 2001. It represented the growing trend toward crossover vehicles combining elements of an SUV and a traditional sedan. For 2004 Ford offered a hybrid gas-electric Escape -- the company's first hybrid vehicle. This brochure promoted the 2011 Ford Escape Hybrid, which boasted a city fuel economy rating of up to 34 miles per gallon.
- Honda Pilot Trunk Emblem, 2004 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

- 2004
- Collections - Artifact
Honda Pilot Trunk Emblem, 2004
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Chevrolet Tahoe Nameplate, 2007-2010 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

- 2007-2010
- Collections - Artifact
Chevrolet Tahoe Nameplate, 2007-2010
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.