Press Kit for 1997 Jeep Wrangler
THF89357 / Press Kit for 1997 Jeep Wrangler
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Artifact Overview
Chrysler updated the Jeep Wrangler in 1997. Its redesigned exterior, however, remained true to Jeep's legendary past; they kept the signature grille. This spiral-bound press package included technical, safety, and product information about the new improvements. The packet contains color slides and an electronic version of the press package on four 3.5-inch computer disks.
Artifact Details
Artifact
Press kit
Subject Date
1997
Creators
Creator Notes
Made for Chrysler Corporation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2002.1.1845.1
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11.25 in (Spiral bound)
Width: 9.5 in
Thickness: 1.0 in
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Related Content
SetJeep
- 29 Artifacts
From wartime, to worktime, to playtime, the Jeep has done it all. It's been dressed up, stripped down, reimagined, and retro-styled, but it's never lost its appeal. Yet the Jeep is also an automotive paradox. It’s a timeless design that’s routinely updated, a rugged off-road vehicle refined for highway cruising, and a free-spirited brand coveted and controlled by corporate owners. Above all else, the Jeep is an American original.