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- Sales Brochure for 1986 Toyota Cars and Trucks - Toyota's product lineup for 1986 included a mix of cars, trucks, minivans, and SUVs. Strong sellers like the Corolla and Camry sedans were the company's bread and butter, but enthusiasts likely were drawn to more exciting models like the mid-engine MR2 or the sporty 4x4 pickup.
- 1986
- Collections - Artifact
Sales Brochure for 1986 Toyota Cars and Trucks
Toyota's product lineup for 1986 included a mix of cars, trucks, minivans, and SUVs. Strong sellers like the Corolla and Camry sedans were the company's bread and butter, but enthusiasts likely were drawn to more exciting models like the mid-engine MR2 or the sporty 4x4 pickup.
- Sales Brochure for Toyota Toyopet Crown, Station Wagon, and Land Cruiser, 1959 - Toyota entered the American market with the Toyopet, first imported in 1958. Though a success in Japan, the Toyopet struggled in the United States. The little car was too small, too slow, and -- for its size -- too expensive for U.S. buyers. Toyota withdrew in 1960 but returned five years later with the Corona -- a car tailored to American tastes.
- 1959
- Collections - Artifact
Sales Brochure for Toyota Toyopet Crown, Station Wagon, and Land Cruiser, 1959
Toyota entered the American market with the Toyopet, first imported in 1958. Though a success in Japan, the Toyopet struggled in the United States. The little car was too small, too slow, and -- for its size -- too expensive for U.S. buyers. Toyota withdrew in 1960 but returned five years later with the Corona -- a car tailored to American tastes.
- Toyota Town Dealership, New Castle, Delaware, circa 1965 - Japanese automobile exports to the U.S. were hampered in the 1950s by a lack of dealerships beyond the West Coast. By the early 1970s, Toyota had established eastern dealerships, like this one in New Castle, Delaware.
- circa 1965
- Collections - Artifact
Toyota Town Dealership, New Castle, Delaware, circa 1965
Japanese automobile exports to the U.S. were hampered in the 1950s by a lack of dealerships beyond the West Coast. By the early 1970s, Toyota had established eastern dealerships, like this one in New Castle, Delaware.
- "Sport Compact Car," Volume 13 Number 6, June 2001 - From 1988 to 2009, readers interested in modifying and racing sport compact vehicles could turn to <em>Sports Compact Car</em> magazine. Issues chronicled the sports car industry and provided vehicle information on a range of models, both domestic and imported.
- June 01, 2001
- Collections - Artifact
"Sport Compact Car," Volume 13 Number 6, June 2001
From 1988 to 2009, readers interested in modifying and racing sport compact vehicles could turn to Sports Compact Car magazine. Issues chronicled the sports car industry and provided vehicle information on a range of models, both domestic and imported.
- Toyota Corolla, "Only $189 a Month. With What You Save, You Could Get Air Conditioning," 1996 - Japanese automaker Toyota introduced its long-running Corolla model in 1966. Corolla -- Latin for "small crown" -- was a subcompact model until 1991, when it grew enough to be reclassified as a compact. Corolla sales exceeded those of the Volkswagen Beetle in 1997, and Toyota celebrated 50 million total sales of the venerable car in 2021.
- 1996
- Collections - Artifact
Toyota Corolla, "Only $189 a Month. With What You Save, You Could Get Air Conditioning," 1996
Japanese automaker Toyota introduced its long-running Corolla model in 1966. Corolla -- Latin for "small crown" -- was a subcompact model until 1991, when it grew enough to be reclassified as a compact. Corolla sales exceeded those of the Volkswagen Beetle in 1997, and Toyota celebrated 50 million total sales of the venerable car in 2021.
- Stanford Ovshinsky's Hydrogen-Powered Hybrid Prius Car, 2009 - The Prius pictured here is not your typical gasoline-electric hybrid car. Stanford Ovshinsky, an innovator for renewable resources, replaced the standard gasoline fuel tank with a hydrogen fuel tank. The change from gasoline to hydrogen fuel results in a vehicle that releases only water through the exhaust instead of carbon monoxide, carbon dioxide, and oxides of nitrogen.
- April 01, 2009
- Collections - Artifact
Stanford Ovshinsky's Hydrogen-Powered Hybrid Prius Car, 2009
The Prius pictured here is not your typical gasoline-electric hybrid car. Stanford Ovshinsky, an innovator for renewable resources, replaced the standard gasoline fuel tank with a hydrogen fuel tank. The change from gasoline to hydrogen fuel results in a vehicle that releases only water through the exhaust instead of carbon monoxide, carbon dioxide, and oxides of nitrogen.
- Sales and Product Information for the 2000 Toyota Prius - Toyota debuted its Prius model in Japan in 1997, and then introduced it to the U.S. market three years later. The fuel-efficient, gas-electric hybrid attracted both ecologically and economically conscious consumers. This product information booklet highlighted Prius's advanced technology, well suited to the dawning 21st century.
- 2000
- Collections - Artifact
Sales and Product Information for the 2000 Toyota Prius
Toyota debuted its Prius model in Japan in 1997, and then introduced it to the U.S. market three years later. The fuel-efficient, gas-electric hybrid attracted both ecologically and economically conscious consumers. This product information booklet highlighted Prius's advanced technology, well suited to the dawning 21st century.
- Toyota Tundra Nameplate, 2007-2011 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2007-2011
- Collections - Artifact
Toyota Tundra Nameplate, 2007-2011
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1966 Toyota Corona Sedan - Do you remember when "Made in Japan" referred to tin toys and cheap trinkets? Neither do most people, and this car is one of the reasons. Roomy, well built, economical, and dead reliable, Toyota Coronas were initially popular on the West Coast, where trends often begin in America. The Corona and Nissan's Datsun 510 were the cars that established Japanese auto makers in the United States market.
- 1966
- Collections - Artifact
1966 Toyota Corona Sedan
Do you remember when "Made in Japan" referred to tin toys and cheap trinkets? Neither do most people, and this car is one of the reasons. Roomy, well built, economical, and dead reliable, Toyota Coronas were initially popular on the West Coast, where trends often begin in America. The Corona and Nissan's Datsun 510 were the cars that established Japanese auto makers in the United States market.
- 2002 Toyota Prius Sedan - Hybrid automobiles improve fuel efficiency and reduce tailpipe emissions compared with standard internal combustion-powered cars. Hybrids use small internal combustion engines and battery-powered electric motors. Powerful computers and sophisticated software coordinate the smooth, seamless transfer of power between the two units. This Prius is one of Toyota's first-generation hybrids, introduced in the United States in 2000.
- 2002
- Collections - Artifact
2002 Toyota Prius Sedan
Hybrid automobiles improve fuel efficiency and reduce tailpipe emissions compared with standard internal combustion-powered cars. Hybrids use small internal combustion engines and battery-powered electric motors. Powerful computers and sophisticated software coordinate the smooth, seamless transfer of power between the two units. This Prius is one of Toyota's first-generation hybrids, introduced in the United States in 2000.