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- Advertising Layout for Heinz "57" Varieties, circa 1925 - The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.
- circa 1925
- Collections - Artifact
Advertising Layout for Heinz "57" Varieties, circa 1925
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.
- Grocery Store Floor Display of Heinz Products, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
Grocery Store Floor Display of Heinz Products, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- A. L. Ernest Grocery Store Floor Display of Heinz Products, York, Pennsylvania, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
A. L. Ernest Grocery Store Floor Display of Heinz Products, York, Pennsylvania, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- H. J. Heinz at Heinz Company's Travelers Convention in Pittsburgh, Pennsylvania, 1888 - To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. This photograph shows Travelers at a convention in Pittsburgh, Pennsylvania.
- 1888
- Collections - Artifact
H. J. Heinz at Heinz Company's Travelers Convention in Pittsburgh, Pennsylvania, 1888
To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. This photograph shows Travelers at a convention in Pittsburgh, Pennsylvania.
- Portrait of an H. J. Heinz Company "Heinz Girl," circa 1910 - Female employees working for the H.J. Heinz Company were often referred to as "Heinz Girls." They were revered for their dexterity and skill in packing pickles and their meticulous work with other products. The "Heinz Girl" -- adorned with a white cap and apron with a blue striped dress -- became a symbol of the company's ideals of cleanliness and efficiency.
- circa 1910
- Collections - Artifact
Portrait of an H. J. Heinz Company "Heinz Girl," circa 1910
Female employees working for the H.J. Heinz Company were often referred to as "Heinz Girls." They were revered for their dexterity and skill in packing pickles and their meticulous work with other products. The "Heinz Girl" -- adorned with a white cap and apron with a blue striped dress -- became a symbol of the company's ideals of cleanliness and efficiency.
- Grocery Store Floor Display of Heinz Products Sold to John H. Mann & Co., circa 1925 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed stacks of canned and jarred products created by Heinz salespeople.
- circa 1925
- Collections - Artifact
Grocery Store Floor Display of Heinz Products Sold to John H. Mann & Co., circa 1925
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed stacks of canned and jarred products created by Heinz salespeople.
- Kansas City Branch Display Room of Heinz Products, Kansas City, Missouri, circa 1929 - The H. J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays featured at the Kansas City Branch office.
- May 07, 1929
- Collections - Artifact
Kansas City Branch Display Room of Heinz Products, Kansas City, Missouri, circa 1929
The H. J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays featured at the Kansas City Branch office.
- Advertising Proof, Logo for Heinz Baked Beans with Tomato Sauce, 1895-1910 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings and illustrations were created for use in advertising and in publications. This advertising proof is from a wood engraving.
- 1895-1910
- Collections - Artifact
Advertising Proof, Logo for Heinz Baked Beans with Tomato Sauce, 1895-1910
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings and illustrations were created for use in advertising and in publications. This advertising proof is from a wood engraving.
- Advertising Drawing of a Busy Woman Considering Preparing Heinz Cooked Spaghetti, circa 1928 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Product marketing strongly targeted housewives and women, assuring them that Heinz products were superior. These advertisements, like the one seen here, typically featured a woman purchasing, preparing, cooking, or serving Heinz products to their families.
- circa 1928
- Collections - Artifact
Advertising Drawing of a Busy Woman Considering Preparing Heinz Cooked Spaghetti, circa 1928
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Product marketing strongly targeted housewives and women, assuring them that Heinz products were superior. These advertisements, like the one seen here, typically featured a woman purchasing, preparing, cooking, or serving Heinz products to their families.
- Bacher & Cunningham Grocery Store Display of Heinz Products, Kansas City, Missouri, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
Bacher & Cunningham Grocery Store Display of Heinz Products, Kansas City, Missouri, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.