1925 Yellow Cab Taxicab

Summary

John D. Hertz founded Chicago's Yellow Cab Manufacturing Company in 1915. While taxi operators could order their cabs in any color, yellow was popular because it so easily caught the attention of potential customers. General Motors bought Yellow Cab in 1925 and discontinued taxicab production in 1929. Hertz went on to form the rental car company that bore his name.

John D. Hertz founded Chicago's Yellow Cab Manufacturing Company in 1915. While taxi operators could order their cabs in any color, yellow was popular because it so easily caught the attention of potential customers. General Motors bought Yellow Cab in 1925 and discontinued taxicab production in 1929. Hertz went on to form the rental car company that bore his name.

Artifact

Taxicab

Date Made

1925

Creators

Yellow Cab Company 

Place of Creation

United States 

Location

Not on exhibit to the public.

Object ID

88.333.1

Credit

From the Collections of The Henry Ford. Gift of Ford R. Bryan.

Material

Steel (Alloy)
Metal
Glass (Material)
Rubber (Material)

Color

Black (Color)
Yellow

Inscriptions

Yellow Cab Co.

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