Levi Jeans, 1968

Summary

Denim jeans were the purview of the working class for nearly a century. By the 1960s, jeans--representing independence and the right to self-expression--were enthusiastically embraced by youth culture. The youth market for fashion and music--and the word "teenager"--had begun a spectacular takeoff during the 1950s. Wearing jeans would become a widespread fashion, part of a growing informality in dress.

Denim jeans were the purview of the working class for nearly a century. By the 1960s, jeans--representing independence and the right to self-expression--were enthusiastically embraced by youth culture. The youth market for fashion and music--and the word "teenager"--had begun a spectacular takeoff during the 1950s. Wearing jeans would become a widespread fashion, part of a growing informality in dress.

Artifact

Jeans

Date Made

1968

Creators

Levi Strauss and Company 

Place of Creation

United States 

Location

Not on exhibit to the public.

Object ID

90.97.1

Credit

From the Collections of The Henry Ford. Gift of Mr. Mark Trybus

Material

Denim
Cotton (Textile)

Color

Blue

Dimensions

Circumference: 33 in  (Circumference of waist)

Length: 38.5 in  (Center back length)

Inscriptions

Levis; Levi Strauss & Co. / S.F. Cal.; TRYBUS

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