Douglas Auto Theatre Sign, circa 1955

Summary

The first "auto movie theatre" opened in Camden, New Jersey, in 1933, but it took time to perfect the new technology. In the 1950s, a new market of families and teenagers embraced the informality and privacy of in-car movie-watching. This sign stood at the entrance to a drive-in theatre that held 800 cars when it operated between 1955 and 1985.

The first "auto movie theatre" opened in Camden, New Jersey, in 1933, but it took time to perfect the new technology. In the 1950s, a new market of families and teenagers embraced the informality and privacy of in-car movie-watching. This sign stood at the entrance to a drive-in theatre that held 800 cars when it operated between 1955 and 1985.

Artifact

Advertising sign

Date Made

circa 1955

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

87.84.1

Credit

From the Collections of The Henry Ford. Gift of Kalamazoo College.

Material

Steel (Alloy)
Aluminum (Metal)
Glass (Material)
Neon
Wood (Plant material)

Color

Pink (Color)
Green
Yellow
Blue
Red
White (Color)

Dimensions

Height: 10.416 ft

Length: 21.5 ft

Inscriptions

In neon, on front: DOUGLAS AUTO THEATRE Printed on left front (in blue stripe): Mulholland Sign Co. / Kalamazoo, Mich.

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