Inside the Heinz Ocean Pier, Atlantic City, New Jersey, 1904

Summary

The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.

The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.

Artifact

Photographic print

Subject Date

1904

Creators

H. J. Heinz Company 

Creator Notes

Photographed for H. J. Heinz Company.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.285

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 10 in

Width: 7.5 in

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