Oldsmobile Radiator Emblem, circa 1925
Add to SetSummary
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact
Radiator emblem
Date Made
circa 1925
Creators
Place of Creation
United States, Michigan, Lansing
Creator Notes
Made for Olds Motor Works, Lansing, Michigan by D. L. Auld Company in Columbus, Ohio.
On Exhibit
at Henry Ford Museum in Driving America
Object ID
86.129.104
Credit
From the Collections of The Henry Ford.
Material
Zinc alloy
Enamel (Fused coating)
Technique
Cloisonne
Die casting
Color
White (Color)
Silver (Color)
Blue
Dimensions
Height: 2.188 in
Width: 1.563 in
Thickness: 0.06 in
Inscriptions
Across center: OLDSMOBILE Encircling outer edge: OLDS MOTOR WORKS / LANSING, MICH / USA Verso: THE D. L. AULD CO / COLUMBUS
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
