Advertising Poster for Edison Mazda Lamps, "Electric Light Banishes Gloom and Glare," 1925
THF731253 / Advertising Poster for Edison Mazda Lamps, "Electric Light Banishes Gloom and Glare," 1925
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Artifact Overview
One of Norman Rockwell's earliest and most successful advertising campaigns was for the Edison Mazda lighting division of General Electric. These appeared as magazine advertisements, posters and point-of-purchase signs. The company commissioned images by Rockwell and other illustrators, including Maxfield Parrish. Rockwell created no fewer than twenty-four images depicting the power of light during the seven-year-long campaign.
Artifact Details
Artifact
Poster
Date Made
1925
Subject Date
1925
Creator Notes
Original artwork by Norman Rockwell, published by General Electric Company.
Collection Title
Location
Not on exhibit to the public.
Object ID
90.0.237.6
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 17 in
Width: 11 in
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Related Content
SetNorman Rockwell in the Collections of The Henry Ford
- 14 Artifacts
This selection of material represents the span of Norman Rockwell's entire working life, from the 1910s to the 1970s. While The Henry Ford's collections contain a few original illustrations, most of its holdings are works in reproduction used for advertising, magazine and book covers, and greeting cards.