Streetcar Advertising Poster for Heinz Cooked Macaroni, circa 1925

Summary

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Cooked Macaroni to passengers riding in a streetcar.

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Cooked Macaroni to passengers riding in a streetcar.

Artifact

Poster

Subject Date

circa 1925

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2139

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Colored ink
Paint (Coating)
Paper (Fiber product)

Technique

Printing (Process)

Dimensions

Height: 6 in

Width: 12 in

Inscriptions

advertisement reads: Heinz / 57/ Cooked / Macaroni / with Cheese and / Mushroom Sauce / Ready to Serve.

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