1924 Ford Motor Company Institutional Message Advertising Campaign, "Opening the Highways to All Mankind"
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In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. The final ad of the series emphasizes that the company is a transformative, service oriented, and mission-based organization -- optimistic and future-focused.
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. The final ad of the series emphasizes that the company is a transformative, service oriented, and mission-based organization -- optimistic and future-focused.
Artifact
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Date Made
1925
Subject Date
1924
Keywords
Collection Title
On Exhibit
at Henry Ford Museum in Driving America
Object ID
64.167.19.296
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
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