1924 Ford Motor Company Institutional Message Advertising Campaign, "Opening the Highways to All Mankind"

Summary

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. The final ad of the series emphasizes that the company is a transformative, service oriented, and mission-based organization -- optimistic and future-focused.

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. The final ad of the series emphasizes that the company is a transformative, service oriented, and mission-based organization -- optimistic and future-focused.

Artifact

Advertisement

Date Made

1925

Subject Date

1924

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

64.167.19.296

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Connect 3

Discover curious connections between artifacts.

Learn More