Mack Model BM Truck Tractor with Brown Shoe Co. Semi Trailer, January 1934

Summary

Richard Outcault, a talented comic illustrator with a keen eye for marketing, introduced Buster Brown in 1902. The character was an immediate hit. Outcault licensed Buster Brown's name and face to hundreds of companies. The St. Louis-based Brown Shoe Company, probably the best-known licensee, used the character to promote its shoes -- which came to be known as "Buster Browns" -- into the 1990s.

Richard Outcault, a talented comic illustrator with a keen eye for marketing, introduced Buster Brown in 1902. The character was an immediate hit. Outcault licensed Buster Brown's name and face to hundreds of companies. The St. Louis-based Brown Shoe Company, probably the best-known licensee, used the character to promote its shoes -- which came to be known as "Buster Browns" -- into the 1990s.

Artifact

Photographic print

Date Made

1970-1989

Subject Date

January 1934

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

90.1.1747.P.M.317

Credit

From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.125 in

Width: 10.125 in

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