Cheerios Breakfast Cereal Featuring Richard Petty, 2001

Summary

As NASCAR attracted a wider fanbase, it also attracted a broader group of sponsors beyond traditional auto parts and services providers. General Mills, maker of Cheerios breakfast cereal, sponsored Richard Petty's racing team from 2000-2008. This box shows the company's pride in being associated with NASCAR's all-time winningest driver, and affirms stock car racing's arrival as a mainstream family sport.

As NASCAR attracted a wider fanbase, it also attracted a broader group of sponsors beyond traditional auto parts and services providers. General Mills, maker of Cheerios breakfast cereal, sponsored Richard Petty's racing team from 2000-2008. This box shows the company's pride in being associated with NASCAR's all-time winningest driver, and affirms stock car racing's arrival as a mainstream family sport.

Artifact

Packaging

Date Made

2001

Henry Ford Museum
 On Exhibit

at Henry Ford Museum in Driven to Win

Object ID

2001.88.1

Credit

From the Collections of The Henry Ford. Gift of Dorothy Cederquist.

Material

Cardboard

Color

Yellow

Dimensions

Height: 12 in

Width: 8.25 in

Depth: 2.75 in

Inscriptions

Front of box: GENERAL MILLS / CHEERIOS / TOASTED WHOLE GRAIN OAT CEREAL...

Related Content

Connect 3

Discover curious connections between artifacts.

Learn More