Roy Rogers Rodeo Ranch, 1952-1955

Summary

Louis Marx and Company's well-made, affordable toys delighted generations of children. Beginning in the late 1940s, Marx created a series of themed playsets with lithographed tin environments and many highly detailed plastic figures and accessories. Some were based on popular television shows, like this Roy Rogers Rodeo Ranch set. Marx's playsets caught on quickly. By the 1950s, the company was the largest toy manufacturer in the world.

Louis Marx and Company's well-made, affordable toys delighted generations of children. Beginning in the late 1940s, Marx created a series of themed playsets with lithographed tin environments and many highly detailed plastic figures and accessories. Some were based on popular television shows, like this Roy Rogers Rodeo Ranch set. Marx's playsets caught on quickly. By the 1950s, the company was the largest toy manufacturer in the world.

Artifact

Play set

Date Made

1952-1955

Location

Not on exhibit to the public.

Object ID

2002.77.1

Credit

From the Collections of The Henry Ford.

Material

Metal
Plastic
Paper (Fiber product)
Cardboard

Color

Multicolored

Dimensions

Height: 4.25 in

Width: 8.875 in

Length: 21.625 in

Inscriptions

on top of product package: HAPPI TIME / REG. U.S. PAT. OFF. / ROY ROGERS RODEO RANCH | FEATURES / BUNK HOUSE / RODEO CHUTE / HORSES / STEERS / SADDLES / BRIDLES / GATEWAY / FENCE / OUTDOOR ACCESSORIES | LOUIS MARX & CO., 200 FIFTH AVE., NEW YORK 10, N.Y. - WORLD'S LARGEST MANUFACTURERS OF TOYS - on front and back of packaging ONE OF THE MANY "MARX" TOYS -- HAVE YOU ALL OF THEM? on proper left side of packaging: ROY ROGERS / RODEO RANCH / LOUIS MARX & CO., INC. / 200 FIFTH AVE., NEW YORK 10, N.Y. / NO. [3]990 on proper right side of packaging: ROY ROGERS / RODEO RANCH / LOUIS MARX & CO., INC. / 200 FIFTH AVE., NEW YORK 10, N.Y.

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