Bush-Cheney "Let's Win This One for the Gipper!" Campaign Button, 2004

Summary

President Ronald Reagan's political legacy looms large, especially among Republican presidential candidates. In June 2004, the former President passed away. President George W. Bush, in a heated reelection battle against Democratic Senator John Kerry, used the Reagan legacy to solidify Republican support. This slogan -- referencing Reagan's popular nickname taken from one of the actor-turned-politician's film roles (George Gipp in Knute Rockne, All American) -- helped Bush to victory.

President Ronald Reagan's political legacy looms large, especially among Republican presidential candidates. In June 2004, the former President passed away. President George W. Bush, in a heated reelection battle against Democratic Senator John Kerry, used the Reagan legacy to solidify Republican support. This slogan -- referencing Reagan's popular nickname taken from one of the actor-turned-politician's film roles (George Gipp in Knute Rockne, All American) -- helped Bush to victory.

Artifact

Button (Information artifact)

Date Made

2004

Subject Date

2004

Creators

Unknown

Location

Not on exhibit to the public.

Object ID

2005.13.6

Credit

From the Collections of The Henry Ford. Gift of Mary Jarosz

Material

Metal
Paper (Fiber product)
Plastic (Organic material)

Color

Blue
Red
White (Color)

Dimensions

Height: 1.75 in

Width: 2.75 in

Inscriptions

LET'S WIN THIS ONE / FOR THE GIPPER! / BUSH-CHENEY '04

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