1924 Ford Motor Company Institutional Message Advertising Campaign, "For the People and Posterity"

Summary

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. At the heart of this ad is a notion dear to modern environmentalists -- and long valued by farmers -- a denial of the very idea of "waste."

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. At the heart of this ad is a notion dear to modern environmentalists -- and long valued by farmers -- a denial of the very idea of "waste."

Artifact

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Date Made

1924

Subject Date

1924

Creators

Ford Motor Company 

Charleson, Malcolm Daniel, 1888-1943 

Creator Notes

Made for Ford Motor Company. Original artwork by Malcolm Charleson.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.469

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored
Green

Dimensions

Height: 17 in

Width: 22.75 in

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