Crate Label, "Atlas Brand Blackberries," 1916-1930

Summary

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.

Artifact

Crate label

Date Made

1916-1930

Collection Title

Label Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.311.76

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Blue
White (Color)

Dimensions

Length: 6.5 in

Width: 10.25 in

Inscriptions

ATLAS / BRAND / BLACKBERRIES CALIFORNIA PACKING CORPORATION / SAN FRANCISCO, CAL. / NET WEIGHT / 6 LBS.-6 OZ.

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