William Mayo, Edsel Ford and Others with Ford Tri-Motor 4-AT-48 Used to Deliver Monarch Foods, circa 1928

Summary

From 1928 to 1931, Reid, Murdoch & Company of Chicago used a Ford Tri-Motor to advertise its Monarch Foods brand. Named "Independence," the modified plane served as a flying salesroom and carried samples of over 200 different food products to airports throughout the country. On occasion, Monarch's pint-sized advertising characters, "The Teenie Weenies," also accompanied the plane on its stops.

From 1928 to 1931, Reid, Murdoch & Company of Chicago used a Ford Tri-Motor to advertise its Monarch Foods brand. Named "Independence," the modified plane served as a flying salesroom and carried samples of over 200 different food products to airports throughout the country. On occasion, Monarch's pint-sized advertising characters, "The Teenie Weenies," also accompanied the plane on its stops.

Artifact

Photographic print

Subject Date

circa 1928

Creators

Unknown

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2011.0.2.6

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 4.25 in

Width: 6.125 in

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