Program, "Duquesne Garden 5th Annual Automobile Show," Pittsburgh, Pennsylvania, March 25- April 8, 1911

Summary

Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1911 Pittsburgh show.

Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1911 Pittsburgh show.

Artifact

Program (Document)

Date Made

1911

Subject Date

25 March 1911-8 April 1911

Creators

Unknown

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.150.9678

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored
Black-and-white (Colors)

Dimensions

Height: 10.625 in

Width: 7.875 in

Thickness: .25 in

Inscriptions

Text on front cover at bottom: PLEASURE VEHICLE DIVISION / MARCH 25th TO APRIL 1st / COMMERCIAL DIVISION / APRIL 3rd TO 8th

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