Program, "70th Annual Chicago Auto Show," February 25 through March 5, 1978
Add to SetSummary
Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1978 Chicago show.
Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1978 Chicago show.
Artifact
Program (Document)
Date Made
1978
Subject Date
25 February 1978-5 March 19
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.150.9679
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Black-and-white (Colors)
Dimensions
Height: 10.875 in
Width: 8.375 in
Thickness: .25 in
Inscriptions
Additional text on front cover: McCORMICK PLACE / Lake Front at 23rd Place / FFEB. 25 thru MAR. 5 / AUSPICES: CHICAGO AUTOMOBILE TRADE ASSOCIATION
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