National Automobile Show Official Program, 1956

THF206473 / National Automobile Show Official Program, 1956
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Artifact Overview

Auto shows in America date all the way back to 1900. Printed programs for these shows reflected the hopes and dreams of manufacturers, dealers and prospective buyers. Advertisements for new products filled many pages of the programs, including those featuring the "Forward Look," an innovative new look created by Chrysler director of styling Virgil Exner.

Artifact Details

Artifact

Program (Document)

Date Made

1956

Subject Date

1956

Location

By Request in the Benson Ford Research Center

Object ID

92.150.9681

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored
Black-and-white (Colors)

Dimensions

Height: 12 in
Width: 9 in

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    Auto shows serve many purposes. They provide automakers with a place to share their latest models with the press and the public. They allow aftermarket vendors to promote goods and services. And they give visitors a chance to research -- or maybe just dream about -- their next new car. Part trade show, part show business, the auto show is an institution nearly as old as the automobile itself.