"No Longer a Car Widow, Now I Do Go to Town!" Willys Advertisement, 1940

01

Artifact Overview

This Willys-Overland advertisement from 1940 tried to sell families on the idea of owning a second car. The woman in the ad is described as a former "car widow" -- left stranded at home whenever her husband took the lone car. The affordable full-size Willys brought "two-car happiness" to American families.

Artifact Details

Artifact

Advertisement

Date Made

15 November 1939

Subject Date

1940

Location

By Request in the Benson Ford Research Center

Object ID

87.14.48.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 12.625 in
Width: 9.625 in