Ford Tri-Motor 4-AT-48 Used as a "Flying Grocery Store" for Reid, Murdoch and Company's Monarch Foods, 1928

Summary

From 1928 to 1931, Reid, Murdoch & Company of Chicago used a Ford Tri-Motor to advertise its Monarch Foods brand. Named "Independence," the modified plane served as a flying salesroom and carried samples of over 200 different food products to airports throughout the country. On occasion, Monarch's pint-sized advertising characters, "The Teenie Weenies," also accompanied the plane on its stops.

From 1928 to 1931, Reid, Murdoch & Company of Chicago used a Ford Tri-Motor to advertise its Monarch Foods brand. Named "Independence," the modified plane served as a flying salesroom and carried samples of over 200 different food products to airports throughout the country. On occasion, Monarch's pint-sized advertising characters, "The Teenie Weenies," also accompanied the plane on its stops.

Artifact

Photographic print

Subject Date

28 November 1928

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

P.189.6082

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.25 in

Width: 10 in

Inscriptions

Handwritten in image, lower right corner: 6082 - 11-28-28 Ink stamp on back reads in part: THE HENRY FORD MUSEUM / Dearborn, Michigan / Neg No. 6082...

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