Souvenir Brochure, "Ford at the California-Pacific International Exposition, San Diego, 1935"
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Artifact Overview
Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. This souvenir publication highlights Ford's exhibits there, including its unique car manufacturing methods and materials, displays of new car models, and the outdoor, drivable "Roads of the Pacific."
Artifact Details
Artifact
Brochure
Date Made
1935
Subject Date
1935
Creators
Place of Creation
Creator Notes
Published by Ford Motor Company
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.951.17
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Printing (Process)
Color
Brown
Dimensions
Height: 16 in
Width: 10.625 in
Inscriptions
Text printed on front:
FORD / AT THE CALIFORNIA-PACIFIC INTERNATIONAL EXPOSITION / SAN DIEGO 1935 / From Earth / to Automobile
Text at back on bottom of page:
Souvenir of / THE CALIFORNIA-PACIFIC INTERNATIONAL EXPOSITION / SAN DIEGO -- 1935
Keywords |
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Related Content
Set
Ford at the Fair Exhibition
- 86 Artifacts
Chicago's 1933-34 Century of Progress Exposition used the theme of progress to encourage optimism during the Depression. The 11-acre Ford Motor Company exhibit became the most talked-about exhibit of 1934, featuring a central Rotunda designed to simulate graduated clusters of gears. After the fair, this building became an attraction at Ford headquarters in Dearborn, Michigan, until it burned down in 1962.