Tide Racing Baseball Cap, 2006

Summary

In the late 20th century, an increasing number of non-automotive businesses saw advantages in sponsoring NASCAR vehicles. Companies like Proctor and Gamble, makers of Tide laundry detergent, tapped into the growing female fan base that filled the race-day stands. In 2006, Tide Racing supporters could get this cap after purchasing Proctor and Gamble products at CVS pharmacies.

In the late 20th century, an increasing number of non-automotive businesses saw advantages in sponsoring NASCAR vehicles. Companies like Proctor and Gamble, makers of Tide laundry detergent, tapped into the growing female fan base that filled the race-day stands. In 2006, Tide Racing supporters could get this cap after purchasing Proctor and Gamble products at CVS pharmacies.

Artifact

Baseball cap

Date Made

2006

Creators

Stylemaster Promotional Products 

Place of Creation

China 

Henry Ford Museum
 On Exhibit

at Henry Ford Museum in Driven to Win

Object ID

2013.13.1

Credit

From the Collections of The Henry Ford.

Material

Cotton (Textile)
Cardboard

Color

Orange (Color)
Blue
White (Color)

Dimensions

Height: 6 in

Width: 7 in

Length: 10.5 in

Inscriptions

On front of cap: Tide/ RACING On side of cap: Downy On label inside cap: STYLEMASTER/ 100% COTTON/ MADE IN CHINA/ OSFA

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