Tide Racing Baseball Cap, 2006

01

Artifact Overview

In the late 20th century, an increasing number of non-automotive businesses saw advantages in sponsoring NASCAR vehicles. Companies like Proctor and Gamble, makers of Tide laundry detergent, tapped into the growing female fan base that filled the race-day stands. In 2006, Tide Racing supporters could get this cap after purchasing Proctor and Gamble products at CVS pharmacies.

Artifact Details

Artifact

Baseball cap

Date Made

2006

Place of Creation

Location

at Henry Ford Museum in Driven to Win: Racing in America

Object ID

2013.13.1

Credit

From the Collections of The Henry Ford.

Material

Cotton (Textile)
Cardboard

Color

Orange (Color)
Blue
White (Color)

Dimensions

Height: 6 in
Width: 7 in
Length: 10.5 in

Inscriptions

On front of cap: Tide/ RACING On side of cap: Downy On label inside cap: STYLEMASTER/ 100% COTTON/ MADE IN CHINA/ OSFA