Process Photograph for 1966 Ford Mustang Advertising
01
Artifact Overview
Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.
Artifact Details
Artifact
Photographic print
Date Made
1966
Creators
Place of Creation
Creator Notes
Photography by Schneider and Associates for J. Walter Thompson Company; New Center Studios, Inc., all of Detroit, Michigan.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
68.300.1031.22
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Cardboard
Technique
Gelatin silver process
Mounting
Retouching
Color
Black-and-white (Colors)
Dimensions
Height: 20.5 in
Width: 25.25 in
Inscriptions
Handwritten in black marker on front cover:
1275-66P / FACTORY / 8139 ( in red marker)
Label on front with red bullseye in black and white center, reads on backside:
New Center Studios, Inc./ 26th Floor / Detroit Bank & Trust Building / Detroit , Michigan 48226 / Phone 313-956-2400 / Cable Address Newcenter- Detroit
On tissue paper overlay: pencil sketch of detail
On white mat in pencil, lower center: Lop / GOSCR / W / 1541
Label adhered on lower right front of illustration:
1275-66P MAY 19 1966 B-W
Detailed measurements in white pencil on black illustration board under image.
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