Bumper Sticker, "Dan Gurney, Car and Driver Candidate for President," 1964

Summary

In 1964, Car and Driver launched a tongue-in-cheek campaign supporting race driver Dan Gurney for President of the United States. No other candidate, the magazine wrote, represented the needs of the enthusiast driver. Throughout that summer and fall, "Dan Gurney for President" editorials and advertisements appeared in each issue and, for $1, readers could mail-order Gurney bumper stickers and buttons.

In 1964, Car and Driver launched a tongue-in-cheek campaign supporting race driver Dan Gurney for President of the United States. No other candidate, the magazine wrote, represented the needs of the enthusiast driver. Throughout that summer and fall, "Dan Gurney for President" editorials and advertisements appeared in each issue and, for $1, readers could mail-order Gurney bumper stickers and buttons.

Artifact

Bumper sticker

Date Made

1964

Subject Date

1964

Creators

Ziff-Davis Publishing Company 

Place of Creation

United States, New York, New York 

Creator Notes

Issued by Car and Driver magazine, then published by Ziff-Davis.

Location

Not on exhibit to the public.

Object ID

2014.83.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)
Adhesive

Technique

Printing (Process)

Color

Red
White (Color)
Blue
Multicolored

Dimensions

Height: 3.5 in

Width: 15 in

Inscriptions

on front: DAN GURNEY / CAR AND DRIVER CANDIDATE / FOR PRESIDENT

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