Pennant, "Kyle Petty, #44," 1999
Add to SetSummary
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.
Artifact
Pennant
Date Made
1999
Keywords
On Exhibit
at Henry Ford Museum in Driven to Win: Racing in America
Object ID
2016.11.21
Credit
From the Collections of The Henry Ford. Gift of Matthew E. Talbot.
Material
Felt (Textile)
Color
Blue
Yellow
White (Color)
Dimensions
Height: 12 in
Width: 29.75 in
Inscriptions
front, lower left: (c)1999 Mateel, Inc. All Rights Reserved. Kyle Petty name and/or likeness used under license from Petty Enterprises Two, Inc. across bottom: WINCRAFT / MADE IN U.S.A. / DESIGN #517 LIMITED EDITION OF 5000
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