Pennant, "Kyle Petty, #44," 1999

Summary

NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.

NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.

Artifact

Pennant

Date Made

1999

Henry Ford Museum
 On Exhibit

at Henry Ford Museum in Driven to Win

Object ID

2016.11.21

Credit

From the Collections of The Henry Ford. Gift of Matthew E. Talbot.

Material

Felt (Textile)

Color

Blue
Yellow
White (Color)

Dimensions

Height: 12 in

Width: 29.75 in

Inscriptions

front, lower left: (c)1999 Mateel, Inc. All Rights Reserved. Kyle Petty name and/or likeness used under license from Petty Enterprises Two, Inc. across bottom: WINCRAFT / MADE IN U.S.A. / DESIGN #517 LIMITED EDITION OF 5000

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