Pennant, "Kurt Busch, #97" 2001-2003
Add to SetSummary
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.
Artifact
Pennant
Date Made
2001-2003
Keywords
On Exhibit
at Henry Ford Museum in Driven to Win: Racing in America
Object ID
2016.11.28
Credit
From the Collections of The Henry Ford. Gift of Matthew E. Talbot.
Material
Felt (Textile)
Color
Red
Black (Color)
Dimensions
Height: 12 in
Width: 29.125 in
Inscriptions
front, upper left corner: NASCAR front, lower left corner: ROUSH Racing / KURT BUSCH / Unless otherwise indicated, all trademarks are owned by Newell Rubbermaid, Inc. or its subsidiaries, and are used by permission. All rights reserved. / Kurt Busch's and Roush Racing's name and/or likeness used by authority of Roush Racing, Livonia, Michigan. / DESIGN #619 LIMITED EDITION OF 5000 front, lower right: Rubbermaid RACING
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