Pennant, "Kurt Busch, #97" 2001-2003

Summary

NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.

NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.

Artifact

Pennant

Date Made

2001-2003

Henry Ford Museum
 On Exhibit

at Henry Ford Museum in Driven to Win

Object ID

2016.11.28

Credit

From the Collections of The Henry Ford. Gift of Matthew E. Talbot.

Material

Felt (Textile)

Color

Red
Black (Color)

Dimensions

Height: 12 in

Width: 29.125 in

Inscriptions

front, upper left corner: NASCAR front, lower left corner: ROUSH Racing / KURT BUSCH / Unless otherwise indicated, all trademarks are owned by Newell Rubbermaid, Inc. or its subsidiaries, and are used by permission. All rights reserved. / Kurt Busch's and Roush Racing's name and/or likeness used by authority of Roush Racing, Livonia, Michigan. / DESIGN #619 LIMITED EDITION OF 5000 front, lower right: Rubbermaid RACING

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