Section of The Sunday Bulletin, Philadelphia, from April 18, 1947, Showing 1948 Tucker Automobile Advertisement

Summary

Preston Tucker previewed his all-new Tucker 48 sedan with a massive marketing campaign. Articles and advertisements appeared in newspapers across the country, like this one from Philadelphia's Sunday Bulletin. The ad emphasized the Tucker Corporation's seasoned management team, which included veterans from General Motors, Chrysler, Ford and Borg-Warner in addition to Mr. Tucker himself.

Preston Tucker previewed his all-new Tucker 48 sedan with a massive marketing campaign. Articles and advertisements appeared in newspapers across the country, like this one from Philadelphia's Sunday Bulletin. The ad emphasized the Tucker Corporation's seasoned management team, which included veterans from General Motors, Chrysler, Ford and Borg-Warner in addition to Mr. Tucker himself.

Artifact

Newspaper

Date Made

18 April 1947

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.184.69

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Newsprint

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 22.75 in

Width: 16.5 in

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