Heinz Tomato Juice Advertisement, "Talk About Your Aristocracy!," circa 1935

Throughout his career, entrepreneur H.J. Heinz sought to provide high-quality food for his customers. He took great care in managing every aspect of the process to ensure the best ingredients for his line of pickled foods, preserves, and condiments. This advertisement describes the care given to tomatoes used in Heinz Tomato Juice, anthropomorphizing the tomato as an aristocrat, to symbolize the superiority of Heinz tomato products.