Braniff Airliner with "Jelly Bean" Orange Livery Designed by Alexander Girard, circa 1965
THF275594 / Braniff Airliner with "Jelly Bean" Orange Livery Designed by Alexander Girard, circa 1965
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Artifact Overview
Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups.
Artifact Details
Artifact
Postcard
Date Made
circa 1965
Creators
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
2018.62.5
Credit
From the Collections of The Henry Ford. Gift of Lisa A. Korzetz.
Material
Paper (Fiber product)
Card stock
Technique
Printing (Process)
Color
Blue
Orange (Color)
Dimensions
Height: 3.5 in
Width: 5.5 in
Keywords |
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Related Content
article“The End of the Plain Plane” Campaign: Alexander Girard’s Redesign of Braniff International
In 1965, Braniff International Airways hired Alexander Girard to completely redesign its image and each step of the airline passenger’s experience. Learn more!