Braniff Airliner with "Jelly Bean" Orange Livery Designed by Alexander Girard, circa 1965

Summary

Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow and blue. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups.

Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow and blue. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups.

Artifact

Postcard

Date Made

circa 1965

Location

Not on exhibit to the public.

Object ID

2018.62.5

Credit

From the Collections of The Henry Ford. Gift of Lisa A. Korzetz.

Material

Paper (Fiber product)
Card stock

Technique

Printing (Process)

Color

Blue
Orange (Color)

Dimensions

Height: 3.5 in

Width: 5.5 in

Related Content

Connect 3

Discover curious connections between artifacts.

Learn More