Ford Motor Company Publication, "Total Performance 1903-1963"
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Eager to attract younger customers, Ford Motor Company launched its "Total Performance" marketing campaign in the early 1960s. The effort included sportier cars, higher-horsepower engines, and a revitalized racing program. This 1963 booklet surveyed Ford's performance-oriented products and achievements over the company's then 60-year history.
Eager to attract younger customers, Ford Motor Company launched its "Total Performance" marketing campaign in the early 1960s. The effort included sportier cars, higher-horsepower engines, and a revitalized racing program. This 1963 booklet surveyed Ford's performance-oriented products and achievements over the company's then 60-year history.
Artifact
Publication (Document)
Date Made
1963
Subject Date
1963
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.951.25
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11 in
Width: 8.5 in
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