Crate Label, "Oh Yes! We Grow The Best California Fruits," 1930-1940

Summary

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As competition among packing companies increased, labels were used to help companies distinguish themselves from their competitors. Colorful labels and catchy brand names, like the "Oh Yes! We Grow the Best" Brand by Di Giorgio Fruit Corporation, attracted the attention of grocers purchasing their goods at wholesale markets.

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As competition among packing companies increased, labels were used to help companies distinguish themselves from their competitors. Colorful labels and catchy brand names, like the "Oh Yes! We Grow the Best" Brand by Di Giorgio Fruit Corporation, attracted the attention of grocers purchasing their goods at wholesale markets.

Artifact

Crate label

Date Made

1930-1940

Collection Title

Label Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.311.91

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Printing (Process)
Lithography

Color

Multicolored
Navy blue

Dimensions

Height: 4 in

Width: 13 in

Inscriptions

written on front: Oh Yes! / We Grow The Best / California Fruits / Product of U.S.A. / Di Giorgio / Fruit / Corporation / San Francisco, Calif.

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