Crate Label, "Bocce Brand Zinfandel Grapes," circa 1940
Add to SetSummary
As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. C. Mondavi & Sons played up their Italian roots by featuring men playing bocce on their label -- a popular recreation sport in Italy.
As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. C. Mondavi & Sons played up their Italian roots by featuring men playing bocce on their label -- a popular recreation sport in Italy.
Artifact
Crate label
Date Made
circa 1940
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
89.311.106
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Brown
Multicolored
Red
Dimensions
Height: 4.5 in
Width: 13 in
Inscriptions
written on front: Bocce / California / Zinfandel / Quality Grapes / Packed & Shipped by / C. Mondavi & Sons / Main Office Lodi, California
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