Crate Label, "Far West Brand Pears," circa 1930

Summary

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Far West Brand Pears, were created to attract grocers purchasing goods from wholesale markets.

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Far West Brand Pears, were created to attract grocers purchasing goods from wholesale markets.

Artifact

Crate label

Date Made

circa 1930

Collection Title

Label Collection 

Location

Not on exhibit to the public.

Object ID

89.311.126

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Printing (Process)
Lithography

Color

Dark blue
Multicolored
Red
Yellow

Dimensions

Height: 6.6875 in

Width: 10.125 in

Inscriptions

written on front: Far West / Brand / Pears / Grown and Packed for / North Pacific Sales Company / Seattle / Stecher-Traung S.F., Calif.

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