Crate Label, "Santa Rosa Brand Ventura County Lemons," 1927

Summary

As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. The Sunkist Growers cooperative featured an orange or lemon on the corner of its labels-- a logo that consumers came to associate with high-quality citrus.

As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. The Sunkist Growers cooperative featured an orange or lemon on the corner of its labels-- a logo that consumers came to associate with high-quality citrus.

Material

Paper (Fiber product)

Technique

Printing (Process)
Lithography

Color

Dark blue
Light brown
Multicolored
Red
Yellow

Dimensions

Height: 8.5 in

Width: 12.5 in

Inscriptions

written on front: Santa Rosa Brand / Ventura County Lemons / Packed by / T. M. Reg. U.S. Pat. Off. / Copyright 1927 by Oxnard Citrus Assn. / Oxnard Citrus Assn. / Oxnard ventura county california / Grown in U.S.A. / Sunkist / litho in U.S.A. - Western Litho. Co. Los. Angeles

Connect 3

Discover curious connections between artifacts.

Learn More