Crate Label, "Victor Vineyard Brand Tokay Grapes," circa 1920

Summary

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Victor Vineyard Brand Tokay Grapes, were created to attract grocers purchasing goods from wholesale markets.

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Victor Vineyard Brand Tokay Grapes, were created to attract grocers purchasing goods from wholesale markets.

Artifact

Crate label

Date Made

circa 1920

Collection Title

Label Collection 

Location

Not on exhibit to the public.

Object ID

89.311.81

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Navy blue
Red
Yellow

Dimensions

Height: 4 in

Width: 13.5 in

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