Recipe Booklet, "Borden's Eagle Brand: 70 Magic Recipes," circa 1961

THF296060 / Recipe Booklet, "Borden's Eagle Brand: 70 Magic Recipes," circa 1961 / front cover
01

Artifact Overview

Before the invention of pasteurized milk, fresh milk was often unsafe to drink, as it soured quickly. After experimenting with ways to preserve milk, Gail Borden introduced Eagle Brand Sweetened Condensed Milk in 1856. What was advertised as nourishment for young children soon gained popularity as a baking and cooking ingredient. This booklet from 1961 features recipes for desserts and confections using Eagle Brand Condensed Milk.

Artifact Details

Artifact

Booklet

Date Made

circa 1961

Creator Notes

Commissioned by The Borden Company. Created by Allied Printing Trades Council (Rochester, N.Y.)

Location

Not on exhibit to the public.

Object ID

94.111.53

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 8.75 in
Width: 6.5 in

02

Related Content

  • Illustration of a brown cow and milkman
    article

    Elsie the Borden Cow: Milk’s Marketing Miracle

      Mascots appear on so many of the products we see in advertisements or while shopping, it can be easy to look right past them. With names and backstories, these mascots can seem at once familiar and absurd.
    • cookbook cover with a fleur de lis
      article

      All Things Food: Cookbooks and Recipes

        Librarian Sarah Andrus shares a sampling of the wide array of cookbooks, recipe booklets, and handwritten recipes that have found a home in our collections.