They Never Get Enough of My Toll-House Cookies!, 1945-1950

Summary

In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The homemaker in this 1940s Nestle's ad celebrates her own success as a hostess when serving easy-to-make Toll House Cookies. Chocolate chips would, indeed, soon become America's favorite cookie.

In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The homemaker in this 1940s Nestle's ad celebrates her own success as a hostess when serving easy-to-make Toll House Cookies. Chocolate chips would, indeed, soon become America's favorite cookie.

Artifact

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Date Made

1945-1950

Subject Date

1945-1950

Creators

Nestle Company 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2019.153.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 13.25 in

Width: 10.5625 in

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