"Fordson Farmer" Article Showing Reverend Branford Clarke's Mobile Chapel Made from a Converted Ford Model T, 1922

Summary

In 1922, Ford Motor Company published the story of Reverend Branford Clarke and his mobile chapel, based on a Model T chassis. Entirely self-designed, the chapel featured a small organ and a steeple that could fold down. Ford used individual stories like Reverend Clarke's to advertise its Model T as a sturdy, versatile automobile that could change ordinary Americans' lives.

In 1922, Ford Motor Company published the story of Reverend Branford Clarke and his mobile chapel, based on a Model T chassis. Entirely self-designed, the chapel featured a small organ and a steeple that could fold down. Ford used individual stories like Reverend Clarke's to advertise its Model T as a sturdy, versatile automobile that could change ordinary Americans' lives.

Artifact

Photographic print

Subject Date

October 1922

Creators

Underwood & Underwood 

Ford Motor Company 

Creator Notes

Original photograph by Underwood & Underwood used in a Ford Motor Company publication.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

P.O.3961

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 10 in

Width: 8.25 in

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